Adults who subscribe to a cable TV provider in the United States, 2019-2021. In a survey performed in May 2021, 44 percent of respondents reported that their household was currently subscribed to a cable television provider, compared to 47 percent in a January 2019 study.
What percentage of Americans use cable?
(KRON) — If you’re looking for a unique way to express yourself From 76 percent in 2015 to 56 percent this year, the percentage of Americans who watch television via cable or satellite has declined dramatically.
According to a Pew Research Center poll, 71 percent of adults in the United States say they don’t use cable or satellite services because they can get the content they want online, and 69 percent believe the cost of cable and satellite services is too expensive. Fifty-five percent said they don’t watch TV very often.
The reduction in cable and satellite customers, according to the report, reflects the changing environment of connection and media in the area of “cord cutting,” especially as internet streaming services like Netflix and Hulu have risen in popularity, notably during the COVID-19 pandemic.
What percentage of US households have 2020 cable?
There were 90.3 million PA (Cable/Satellite) TV subscribers in the United States in 2018, however that number has dropped to 86.5 million this year. In 2020, this number is predicted to fall even lower, to 82.9 million homes.
The number of homes that have cut the cord is expanding at a similar rate. In 2018, 36 million homes did not have access to pay television. This number has continuously risen to 40.2 million in 2019 and is expected to reach 44.3 million by 2020.
It’s crucial to note that just because a family does not have pay television does not indicate they are cord cutters. As more Millennials enter the workforce, they are dubbed “Cord Nevers” because they do not see the value in spending more than $123 a month for cable. A cord cutter is someone who used to pay for television but now avoids it in favor of less expensive and/or more user-friendly alternatives such as streaming or using a DTV antenna.
Are Cord Cutters Missing Anything?
The majority of cord cutters – 52 percent – claim they don’t miss their former Cable or Satellite TV. Live events (23 percent), local and national news (22 percent), and sports were the most common things they missed (19 percent ).
What percent of homes have cable?
According to a new report by Leichtman Research Group, 71 percent of American households still have pay television. However, the latest figure—which includes virtual MVPDs offered by cable, telecom, satellite, and the internet—represents a considerable drop from penetration rates five years ago.
Is cable TV dying out?
In 2016, 63 percent of Americans watched TV through a cable subscription, according to a CBS News poll. Since then, the percentage has decreased to less than half of the population, at 45 percent in 2021. During the same time span, streaming increased from 20% to 37%, while digital antennas (still lagging behind) increased from 10% to 12%.
Does anyone still watch cable?
- Over a quarter (22%) of 18-29 year olds watch both cable TV and streaming services, and 31% of 18-29 year olds watch both.
- Streaming services such as Netflix, Amazon Prime, iTunes, and Hulu are used by just over 10% of the population.
- It makes a difference how old you are! Streaming services are preferred by more than a quarter of 18-29 year olds (27 percent ).
How many households have cut the cord?
In 2019, 24.6 million households had cut the cord; this number is expected to rise in the next years, reaching 46.6 million in 2024.
How many cable subscribers does the US have in 2021?
Number of pay TV households in the United States from 2013 to 2025 The number of pay TV households in the United States was 74 million in March 2021, and estimates show that this number would likely fall further in the coming years, to fewer than 70 million in 2025.
What percent of people do not have cable TV?
- The number is identical among the younger viewers, those aged 18-24: 87 percent choose internet access.
Now that we’ve covered the fundamentals, let’s move on to some of the most fascinating cord-cutting facts.
Impressive Cord-Cutting Statistics for 2022
Statistics from 2021 suggest that cable and satellite subscriptions are on the decline. As streaming services like Hulu and Disney Plus appear to be taking over, major cable companies like AT&T are losing users at an alarming rate.
With over 3 million subscribers, Hulu with Live TV is the most common cable TV replacement.
Many consumers who used to pay for television are now opting for live streaming TV services as a substitute. Hulu, which has over 3 million users, is the largest threat to established services, according to cord-cutting statistics by market. It’s the most widely used live internet television provider.
AT&T lost a striking 1.16 million customers.
(Image courtesy of Variety) According to cable TV subscriber trends, AT&T lost 1.16 million TV customers in the fourth quarter of last year. However, AT&T isn’t the only company that should be concerned. Comcast and Charter both reported losses of -149,000 and -101,000 subscribers, respectively.
Contrastingly, Disney Plus gained 54.5 million customers less than 6 months after launching.
Despite increasing pay-TV cord-cutting, major media firms such as Disney Plus have established streaming services that have been quite successful. In fact, less than six months after its inception, Disney Plus had racked up 54.4 million subscribers. This may explain why cord-cutting is so common in 2021.
The number of paid US TV subscriptions has dropped by 2.7 million in the last few years.
When all of the big cable companies, media conglomerates, and satellite providers released their fourth-quarter earnings, this cable TV decline became more obvious. It is undeniable that online television is the winner.
Globally, paid TV services have lost 2.09 million subscribers in the previous quarter.
As previously stated, AT&T has lost the majority of its subscribers. However, according to 2020 cord-cutting statistics, other companies including as DirecTV and U-Verse lost 1.16 million customers in the same quarter. Paid TV losses account for 0.46 percent of total subscriber losses worldwide.
By Q1 of 2021, Netflix had close to 210 million subscribers.
By the fourth quarter of 2017, the corporation had 110 million subscribers. By 2020, that figure will have risen by 93.03 million. The streaming service had roughly 6 million new signups by the first quarter of 2021.
In 2021, only 56% of Americans watched satellite or cable TV.
In the United States, the percentage of people who watch cable television has decreased by 20%. More shocking cord-cutting figures for 2021 show that more than 60% of consumers who no longer utilize the services were once members.
Regardless of the cord-cutting trend, a Gfk MRI poll shows that people who subscribe to cable or satellite TV have no intention of discontinuing their membership. According to the findings, 71 percent of people with a TV cord have no plans to cut it.
Comcast, the biggest cable provider, has 22.1 million subscribers.
According to a Statista chart, there are four main cable companies, with Comcast leading the field with 22.1 million subscribers. How many cable subscribers are there in the United States, given Comcast’s 22.1 million subscribers?
Charter, with 16.7 million subscribers, is another significant cable TV provider. Cox has around 4.1 million paying customers, whereas Altice has approximately 3.4 million. Only these four big cable TV companies account for 46.3 million cable subscribers in the United States.
We should also factor in satellite television providers. With 20 million members, DirecTV dominates the market, while DISH comes in second with 10.7 million. Finally, according to the most recent cord-cutting statistics, Verizon FiOS and AT&T U-verse each had 4.6 million and 3.7 million consumers, respectively.
We also have internet-delivered TV services in addition to these TV services. The two biggest multichannel players in this market are DirecTV Now and Sling TV. DirecTV Now had 1.8 million members last year, while Sling TV’s audience was slightly larger at 2.3 million.
In 2020, pay-TV lost 5+ million subscribers.
In 2020, more consumers ditched their regular packages than in 2019, according to cord-cutting figures. During that time, the number increased by 300,000 people.
The greatest loser was AT&T, which saw a stunning 3 million individuals drop out of its service. As a result of the change, the corporation decided to focus its efforts on digital television, in the hopes that more of its customers would choose it.
Cable and satellite TV penetration is likely to fall by 26% by 2030.
The Diffusion Group, a research and advising firm, presented a prediction concerning the future of pay-TV providers in 2017. The Diffusion Group predicts that by the end of 2030, the percentage of US households with traditional pay-TV services would shrink from 81 percent in 2017 to 60 percent, thanks to the emergence of virtual multichannel video programming providers. That’s a 26% drop, and if this prediction comes true, cable TV subscriber figures will be substantially altered.
% of households in the United States plan to unsubscribe from paid TV in 2021.
Do you want to know how many cord-cutters there are in the United States? In 2020, 6.6 million people, or 15% of the population, bid their goodbyes to the service.
Subscription cancellations are expected to rise in 2021. If the current trend continues, we may see around 12 million cancellations by the fourth quarter of 2021.
% of Americans planned to cut pay-TV by Q4 of 2021.
Around 2,100 cable TV subscribers were polled by The Trade Desk. Nearly a third of those polled said they expected to stop watching cable TV by the end of 2021. That’s a lot higher than the eMarketer cord-cutting statistics, which expected a 3% annual reduction.
The number of cord-cutters is predicted to reach 55.1 million by 2022.
eMarketer, a market research firm, recently released its projection for the cord-cutting trend’s expansion. The company presented data on people in the United States who had quit paying for standard pay-TV services.
According to eMarketer, 9.8% of individuals in the United States terminated their pay-TV subscriptions in 2017. When compared to the previous year’s numbers, 2018 saw a considerable increase in cord-cutting. Just seven months ago, eMarketer reported that the number of cord-cutters in the United States had risen to 33 million (12.9 percent of the American population).
According to eMarketer’s forecasts for 2019, 15.2 percent of the US population will cut the cord in 2019. This equates to a total of 39.3 million cord cutters. In the United States, there could be more than 50 million cord-cutters by 2021.
According to eMarketer’s cord-cutting data for 2022, the cord-cutting population in the United States will reach 55.1 million people.
Over 70% of people without traditional paid TV in 2021 say that the Web offers what they want.
People no longer require television subscriptions because they spend the majority of their time online. Video content available on the internet is cited as the major reason by 71% of those who are currently without the service.
In 2021, the 18-to-29 age group has the majority of cord-cutters.
In comparison to 2015, that percentage has dropped by half in 2021. The generation had a viewership of 65 percent at the time. According to cord-cutting statistics, 81 percent of cable TV viewers are over 65 years old. That’s logical, given that the peer group has known it for the most of their life.
% of people without cable or satellite TV in 2021 say they’ve never subscribed for it.
Almost 40% of those who do not have access to regular television have never paid for it.
Traditional TV service is too expensive for 69 percent of people, and 45 percent of people rarely watch television.
High expenses are cited by 57% of individuals aged 18-29 as the most important reason they will not switch to cable. The ratio is much greater among the elderly: 72 percent of those aged 30 to 29 and 77 percent of those aged 50 and over agree.
% of digital video viewers in the US watch Netflix at least once a month.
Netflix, based in California, is the over-the-top video service provider of choice for cord-cutters. Netflix is seen by 64.5 percent of US digital video consumers at least once a month, according to a 2018 eMarketer research.
According to another study, Netflix placed second among OTT video services in 2020, with 171.6 million global viewers. Google’s YouTube took first position, with 192 million visitors in 2018 – and that’s just in the United States!
Amazon (88.7 million) and Hulu are two more OTT video service providers with a significant number of US viewers (55 million). According to these and other subscription video-on-demand data, the number of SVoD subscribers in the United States is expected to reach 208 million by 2023.
AT&T digital plans to sell a 30% share to TPG.
According to cord-cutting statistics, the corporation is selling 30% of its spin-off TV to TPG, a private equity firm. Hopefully, this would provide the much-needed funding after thousands of cancellations. It will keep approximately a third of its new business, valued about $16 billion.
% of sports lovers used social media and other streaming services to watch live matches in 2021.
Nearly 40% of individuals who watch live competitions in 2021 will not be seeing them on traditional television. They’re watching games on the internet via ad-supported streaming. Surprisingly, those who still watch traditional television indicate that the sole reason they continue to do so is to watch live sports.
Conclusion
One of the many implications we can draw from all of this data is that traditional pay-TV is on fragile ground, with all of the OTT video service providers making a lot of noise. The exorbitant costs of TV packages are fueling the development of cord-cutting, and cable and satellite TV providers will have to lift their game to reduce their losses.
Overall, in today’s edition of cord-cutting data, that’s all we’ve got for you.
What are your thoughts on the cord-cutting craze? Please let us know. We’re looking forward to hearing from you!
How many cable channels are there in the US?
In 2017, the United States had 1,761 commercial television stations on the air, a little decrease from previous years but still over a thousand more than in 2000.
What percentage of people have cable or satellite?
According to a survey conducted in 2021, 56 percent of adults in the United States access television via cable or satellite. Individuals aged 18 to 29 years old had the lowest percentage (34%), while adults aged 65 and over had the highest percentage (65%). (81 percent).